aly arrieta
graphic design


Art Direction, Branding + Identity

Mismo is a children's clothing brand focused on versatility, longevity and sustainability. It is meant to be timeless and trendless; beautifully crafted with eco-friendly materials. Mismo avoids tired cliches in children's clothing brand design: no loud colors, goofy characters or over the top efforts. Mismo is aimed at increasing visibility of sustainable and fair production practices through simple, minimal and intelligent design. 

Photos by Meghan Marin.