Kure is a brand of kombucha drinks meant to "cure" from the inside out. Each flavor represents a fruit and herb pairing with different medicinal benefits. The brand is meant to harken back to the days of apothecary and herbal medicine, particularly in the use of vintage imagery. As the product is consumed, a unique positive message is revealed. Customers have the opportunity to customize a message through the Kure website or through social media.
The logo on the front of the packaging was die-cut by hand to display the color of each flavor. The illustrations on the front are representative of each herb flavor. All imagery is copyright free and sourced from encyclopedias dating back to the 1900s.